Optimizing images for the web is essential for any business. It can help improve the speed of your website, ensure that you are using the best type of image file, and reduce file size. Additionally, you can automate image optimization with a WordPress plugin and use the “blur” technique to load a lower quality image first. When optimizing images, it is important to make sure that they are sharp and high-resolution.
However, large, high-definition images can have large files which can slow down your website. This can cause visitors to leave and can also affect your SEO. To ensure that your images are optimized for the web, you should benchmark the current speed of your site, choose the best type of image file, resize images before exporting them, compress images to reduce file size, and automate image optimization with a WordPress plugin. When creating your profile picture, you should use a square company logo or a photo that best exemplifies your company.
The profile photo must be 250 x 250 pixels. For your cover photo, you should choose a high-quality image that attracts attention and has the potential to attract customers. The cover photo must be 1080 x 608 pixels. Consider angles, framing and lighting when taking photos and consult someone with experience in photography for feedback if necessary.
Additionally, make sure that your images comply with Google's guidelines and best practices. They must be saved in JPG or PNG format with a minimum resolution of 720 × 720 and a file size between 10 KB and 5 MB. You can add up to 2000 photos to your listing, so it's unlikely that you'll run out of space even if you proactively update updates on a regular basis. When creating your ad for the first time, take at least 8 to 10 high-quality photos that highlight different aspects of your business. Finally, don't forget about optimizing your Google My Business listing as this is an important local SEO opportunity that many companies miss out on.