Business photography is an important part of any company's branding. It conveys the message of who they are and what they stand for. To ensure that your business photos are professional and effective, it's important to understand the types of poses that should be used. An over the shoulder pose is a great way to create a fun and sincere impression.
It gives the photo a less staged feel, which is perfect for actors, models, or business professionals who want to show off their personality. Good posture is essential for looking confident in photos. Keep your back straight and your shoulders back and relaxed. Don't overdo it, as this can make you look stiff.
When taking a headshot, an 85 mm lens for a full-frame camera is ideal. However, if you need to take group photos of your team, you may need to use a wider lens. Standing 45 degrees away from the camera is more flattering for most body types as it makes you look slimmer and more accessible than if you were standing in front of it. When posing for a photo, it can be difficult to know what to do with your hands.
Placing one hand in your pocket is a great way to avoid this problem and make you feel more relaxed. It also helps you keep your shoulders straight and improve your posture. Make sure that when you do this, you are 45 degrees away from the camera and have a big smile on your face. Otherwise, the photo can look too aggressive.
Most people have one side of their face that is better proportioned than the other. Point this “good side” towards the camera for the most flattering photo. You can also play around with different chin angles to capture slightly different orientations of your face. It's important to experiment with different poses and angles to find what works best for you.
A good photographer will help you make subtle adjustments until you find the most flattering angles. You can also look at photos of yourself that you like and try to determine if there are any similarities between the angles used in those photos. Ask for feedback from other people about which photos they think look best on you. Before taking any photos, do some research into what type of portrait pose you like (try visual discovery tools like Pinterest, Google Images, or even your LinkedIn feed).
This will help you get an idea of what poses work best for you and which ones are most flattering.I photograph companies all over the United Kingdom, but most of my brand image photography work (26%) is done in Croydon, London, Surrey and Kent, 26% in the South East.